Marketing Asset Management Platform
A platform that eliminates chaos from global music marketing operations. I led the product design for unified asset management, streamlined workflows, and seamless global team collaboration.
The marketing manager is frantically digging through Slack threads, searching for the approved cover art that was 'definitely sent somewhere.' Three time zones away, the Sydney team is waiting. The clock is ticking.
The deeper I dug, the messier it got. Marketing managers were burning out from playing digital detective every day. 'I spend more time hunting files than creating campaigns,' one told me. Label executives were frustrated watching million-dollar launches get delayed over missing assets. The real problem wasn't the tool—it was the chaos everyone had learned to accept as normal.
Staring at dozens of sticky notes, the pattern became impossible to ignore. Every team, every region, every role—they all had the same breaking point: the moment a file goes missing and everything stops. We weren't just mapping user needs, we were mapping the anatomy of chaos. The breakthrough: what if we could eliminate that moment entirely?
With the chaos mapped, we could finally hunt the solution. I traced every possible user journey, asking one question: 'Where would someone get stuck searching?' Every wireframe, every flow diagram was designed to kill that moment of panic. We weren't just designing screens—we were designing relief.
I started with stakeholder and record label interviews to understand pain points, workflows, and industry challenges. Then, through affinity mapping, we clustered data, spotted patterns, and defined key problems. Finally, in the discovery phase, I mapped user flows, prioritized features, and brainstormed solutions, setting the stage for creating prototypes and testing ideas in outcome-driven design.
This UX research involved conducting stakeholder interviews to identify pain points, document key insights, and synthesize actionable outcomes. In parallel, interviews with record label teams helped me understand business models, document workflows, and identify industry challenges. These insights informed role matrices and workflow maps, ensuring the solution addressed user needs and streamlined processes.
During the affinity mapping phase of our research, we conducted value proposition workshops to cluster insights, identify patterns, and define key problem statements. This collaborative effort allowed us to synthesize research findings, prioritize challenges, and align on a clear understanding of the product's unique value.
I engaged in user flow mapping and feature prioritization to streamline the product experience, while visual brainstorming and team alignment exercises ensured collective clarity. Design requirements documentation and solution ideation provided a solid foundation that led seamlessly into the creation of prototypes for testing and refinement.
Every prototype was an experiment in chaos elimination. Round 1: users still hesitated. Round 2: still too many clicks to find things. Round 3: getting warmer—the 'where is it?' moment was shrinking. Each iteration wasn't just cleaner design, it was closer to that moment of relief we were hunting.
The high-fidelity tests delivered the proof we needed. Marketing teams using our solution moved through campaigns like clockwork—no hunting, no hesitation, no panic. The A/B results were clear: we hadn't just built a tool, we'd built their lifeline. Time saved, stress eliminated, chaos conquered.
Storybox has reshaped how Warner Music Group's global marketing teams collaborate. With an adoption rate of 35%, the platform is already driving real efficiency gains by cutting down on back-and-forth and making communication smoother.
On average, users are saving 3 to 5 minutes with each interaction, which adds up to roughly 3,253 hours saved across the organization every month. That's a big deal when you're managing 571 active projects and over 2,400 products across two regions. Most users are saving between 45 and 100 minutes a day just by avoiding scattered conversations and duplicate work.
Looking ahead, there's still a lot of opportunity. With more than 2,000 potential users, Storybox is well positioned to grow. Its steady adoption and the time it's saving across the board show that it's become an essential part of how Warner Music Group runs its marketing operations.
"Storybox has completely transformed how we work. I used to spend 2-3 hours every day just hunting for files and trying to track down approvals. Now I can find everything in seconds and my team saves at least 90 minutes daily. It's like having a personal assistant that never sleeps."
- Marcus Rodriguez, Marketing Manager, Warner Music Group
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